Introduction to Keyword Research

Keyword Research describes the practice of looking at what users are searching for and how they search for it on the Internet. More specifically, Keyword Research helps us understand the types of things people are trying to find, as well as the words they’re using. Using Keyword Research you can discover if “techniques turntables” are more popular than “nu mark turntables“ or if people prefer to use the word “turntable“ or “decks“ or “wheels of steel” when they’re searching for these record players. In another word Keyword Research help you to increase your link popularity.

The really cool thing about Keyword Research is that we can go beyond the basics with this information and use measures that help us find out if we should be trying to sell turntables at all. We can see how much competition we may be up against and decide if in fact we should be targeting smaller market such as turntable “slip mats” instead. So we may find ourselves a popular little niche market that has little competition – a little niche in which it will be easier for our website to be seen among the “noise” of all the other websites.

Using Keyword Research, you can actually see all the different ways that people find products like “slip mats“. While many searchers use just the basic search term, others seek more specific items such as “butter rug slip mats“. Using Keyword Research, we can tap into these kinds of hot topics. I mean unless you were in the scene, how on earth would you find out that people actually use the term “butter” and “rug“ together to describe anything at all!


I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.

~Bene Gesserit Litany Against Fear