The model based on marketing is the most crucial. To generate the high level of numbers, follow the highly leveraged lead-generation plan that is marketing based and prospecting enhanced. Marketing based is a leveraged activity, prospecting alone won't be enough. Only marketing actively can give you the leverage you'll need to generate a large number of leads.
Then, you might ask, why do prospecting at all? You will need to continue to do a certain amount of prospecting because this is your way of keeping business in active vs. reactive state. By regularly prospecting, you will continue to keep your hand in proactive customer-creation activities that will be critical to your ability to hit your numbers when the market shifts and you're in period when attracting through marketing does not generate any leads. If you wait until the market shifts to get back to some prospecting activities, the lag time between when you start and when the leads come in could be longer than you want.
Books Recommended To Motivate You!
Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less Cost
