Are you familiar with AIDA? It's an acronym that stands for:
A - Attention
I - Interest
D - Desire
A - Action
This is a tried and true copywriting technique you should always refer to when you write any advertisement.
Get the readers Attention with with a captivating headline. Your ad is going to be next to many others, so you need to stand out in the crowed.
Maintain their Interest with benefits that support the claims made in the headline. Let them know what you're offering.
Create Desire by telling them what they they'll get if they take action right now. People want to know, "What's in it for me."
Give them an obvious call to Action. Click the link below... Sign up now... Hurry before it's too late...Don't miss your chance to... etc.
Creating Unique Ads
Most affiliate programs provide pre-written ads for you to use – don't use them! Well at least not word for word. Make them unique and you'll get much better results.
Add a personal endorsement. With all the hype online, people are more likely to read and click on something that you personally recommend.
Re-write a section from the sales letter or use a testimonial for the product you are promoting. That's an easy way to get content for a good solo ad.
Use other people's ads. One of the bests ways to come up with ideas for good ads is to read ezines. Look for ads that catch your eye. Modify them to fit the product you're promoting and add your own personal touch.
Always Track Your Ads
Use the ad tracking software included with your membership to track visitors, sales, conversion rates, and net profit fro every ad you place. Track everything - even free marketing. Nothing is free if it takes up your time and does not produce results.
This information is critical for determining how well each ad campaign does and how well you're converting visitors into sales. Sometimes you just need to tweak your ad copy and run the ad again for better results.
Click Ad Tracking from the main menu to create and manage your tracking links. The system will track your visitors and commissions just like your regular affiliate link.
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Tips: Write good quality contents to attract high CTR rate from Google Adsense.